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Registration deadline: May 24th

This course will be conducted via a virtual Zoom format and Canvas/WUEx. Access to a computer/laptop with internet access is required.

15 CEs

Solicitation skills are important to an organization’s success. If you are new to resource development or have never been formally trained, this course will provide a strategic framework to consider how to create your value proposition and tailor your approach. In five days, you will learn basic skills in developing and implementing a strategic fundraising program, including setting goals, choosing fundraising techniques, interfacing with staff and volunteers, data management, and evaluating results. Using a case statement as a foundation and creating a solicitation plan with supporting materials, participants will grow their confidence in “making the ask” by understanding basic principles of human nature.  

Class size is limited to 25.  

$399 General Admission with Early Bird Discount* ($650 after April 30th)
$349 Non-profit/Education/Government Employees with Early Bird Discount* ($450 after April 30th)
*Applicable discount can be applied during checkout.

This class will include both degree-seeking graduate students and practicing professionals. Individuals registering through Professional Development will receive continuing education units - but not academic credit - for the class.

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Learner Outcomes

  • Use Appreciative Inquiry (AI) to sustain and grow relationships between donors and nonprofit organizations.
  • Learn how to emphasize leveraging strengths, fostering collaboration, and aligning shared visions to create meaningful connections that lead to support.
  • Gain knowledge and experience by understanding Appreciative Inquiry and its role in meeting goals within the context of donor motivation.
  • Apply Appreciative Inquiry to build ties that strengthen over time with prospective, current, and lapsed donors. design engagements, and fund development efforts.

Course Completion Requirements:

The Brown School is an approved provider of Social Work CEs in Missouri and Illinois. To earn credit, attendees must arrive at the scheduled time, attend the entire course, and complete an online course evaluation. You may still qualify for partial Social Work Missouri and Illinois CEs if you miss part of the training. CE Certificates will be available online within 10 business days of course completion by visiting your learner profile at https://ce.wustl.edu/portal/logon.do?method=load&parentSite=brown.  You will receive an email notification with specific instructions for accessing the online certificate when it is available.

For more information about CEs, accessibility, refund/cancelation policy, our grievance policy or other inquiries please visit our About Us page or email brownprofdev@wustl.edu.

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Enroll

Section Title
Introduction to Donor Solicitation: Tools & Practice
Type
Online
Days
M, T, W, Th, F
Time
1:00PM to 4:00PM
Dates
Jun 01, 2026 to Jun 05, 2026
Schedule and Location
Location
  • Online
Delivery Options
Course Fee(s)
General Admission $650.00
Drop Request Deadline
May 25, 2026
Transfer Request Deadline
May 25, 2026

Section Notes

Course Interaction & System Recommendations: This live Zoom course is fully interactive. Attendees may ask and answer questions throughout the presentation and participate in instructor-led discussions.
System recommendations:

  • Operating Systems: Windows 10 or higher, macOS X with macOS X (10.11) or later.
  • Internet Browser: Internet Explorer, Google Chrome, Firefox, or Edge - all within 2 versions of the current release.
  • Broadband Internet connection: Cable, High-speed DSL & any other medium that is Internet accessible.
  • A full list of Zoom recommendations can be found on the Zoom Support website.
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