Registration deadline: May 23rd

This course will be conducted via a virtual Zoom format and Canvas/WUEx. Access to a computer/laptop with internet access is required.

15 CEUs/CPH units  

Solicitation skills are important to an organization’s success. If you are new to resource development or have never been formally trained, this course will provide a strategic framework to consider how to create your value proposition and tailor your approach. In five days, you will learn basic skills in developing and implementing a strategic fundraising program, including setting goals, choosing fundraising techniques, interfacing with staff and volunteers, data management, and evaluating results. Using a case statement as a foundation and creating a solicitation plan with supporting materials, participants will grow their confidence in “making the ask” by understanding basic principles of human nature.  

Class size is limited to 25.  

$399 General Admission with Early Bird Discount* ($650 after April 30th)
$349 Non-profit/Education/Government Employees with Early Bird Discount* ($450 after April 30th)
*Applicable discount can be applied during checkout.

This class will include both degree-seeking graduate students and practicing professionals. Individuals registering through Professional Development will receive continuing education units - but not academic credit - for the class.

Learner Outcomes

• Use Appreciative Inquiry (AI) to sustain and grow relationships between donors and nonprofit organizations.
• Learn how to emphasize leveraging strengths, fostering collaboration, and aligning shared visions to create meaningful connections that lead to support.
• Participants will gain knowledge and experience by understanding Appreciative Inquiry and its role in meeting goals within the context of donor motivation.
• Apply Appreciative Inquiry to build ties that strengthen over time with prospective, current, and lapsed donors.
• Utilize Appreciative Inquiry to design donor engagement opportunities.
• Learn how to measure the impact of Appreciative Inquiry on fund development efforts.